WeExpert | Custom ERP/CRM for Global Payroll Services

Overview

WeExpert, a fast-growing business incubator, needed to modernize its legacy CRM platform used to manage finances, invoices, and payroll for freelancers and administrators. The old system was no longer fit for purpose plagued by performance issues, limited functionality, and an outdated interface.

We rebuilt the entire platform from scratch, delivering a faster, more flexible, and user-friendly CRM that enhances productivity, streamlines workflows, and supports business growth.

Technology stack

React.js
Node.js
shadcn/ui
Digital Ocean
ExpressJS
TypeScript
Rest API
GraphQL
Kubernetes

Client request

WeExpert approached us with the goal of transforming their outdated CRM into a modern, scalable platform. Key requirements included:

• Improve system performance and reliability for a growing user base
• Redesign the UI for better usability and operational efficiency
• Expand the platform’s capabilities to support evolving financial operations
• Eliminate reliance on third-party tools by building core features in-house

‍

Business goals

WeExpert set out to build a scalable and efficient CRM/ERP platform from the ground up that could support their growing business and evolving operational needs. The primary goals were to:

• Ensure high performance and scalability to handle increasing user numbers without issues
• Create an intuitive, user-friendly interface tailored for administrators and freelancers
• Develop comprehensive financial tools to streamline invoicing, payment tracking, and reporting
• Implement flexible user management with secure, role-based access controls
• Provide real-time insights through customizable dashboards and analytics
• Automate workflows to reduce manual effort and eliminate dependence on third-party tools

Process

We followed a focused, end-to-end development approach to transform the CRM.

🔍 Discovery & Research

We analyzed the old CRM to identify friction points and user needs.

• Interviewed admins and freelancers
• Reviewed usage logs and workflows
• Ran quick UX tests to uncover inefficiencies

Key issues: complex invoicing, limited payment visibility, and an outdated UI.

🎨 Strategic Redesign

Designed a modern, responsive interface with clear, role-specific workflows:

• Admins got automation, dashboards, and better user control
• Freelancers got faster invoicing and real-time payment tracking

Used shadcn/ui for a consistent, clean component library.

💻 Full-Stack Development

Built the entire platform from scratch:

• Frontend: React.js + TypeScript
• Backend: Node.js + Express
• APIs: REST & GraphQL
• Auth: OAuth2 with role-based access
• Infra: Kubernetes + DigitalOcean + AWS

🚀 Launch & Optimization

Launched with performance monitoring and analytics in place.

• Onboarded users
• Collected early feedback
• Rolled out quick improvements post-launch

Conclusion

WeExpert’s new CRM platform was built entirely from the ground up - covering everything from infrastructure and backend logic to interface design and frontend development.

The result is a fast, scalable, and intuitive system tailored to real business needs. It empowers administrators with automation and analytics while giving freelancers a seamless experience for managing payments and invoices.

By delivering a full product lifecycle - from concept to deployment - we helped WeExpert eliminate technical debt, cut operational costs, and scale confidently with a future-ready platform.

‍

‍